How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 29.06.2025 01:02
Perception
Place
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Could Trump’s ‘big beautiful bill’ kill the OFR and accidentally sabotage SOFR? - Financial Times
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
People
SpaceX fires up Super Heavy booster ahead of Starship's 10th test flight (video) - Space
Price
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Processes
FDA rushed out agency-wide AI tool—it’s not going well - Ars Technica
Product
Good marketing is doing this well.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including: